On-Demand Services: I want it and I want it NOW!
You worked extra hours and now that you’re actually home, you just want to lay on the sofa and do nothing for a little while. Cooking is the last thing you’d want to do. Luckily you can order food in just a few clicks on your smartphone. In about 30 minutes the delivery guy will be at your door with your dinner. How ideal! On-demand services are growing. Where do they come from? What will our lives look like in 10 years?
First, let’s talk about the millennials
Also called generation Y, born between 1980 and 2000. Maybe you are one. If so, this may all seem familiar. Unlike their parents, millennials don’t want to spend most of their time at the office, working from 09.00 to 17.00 while making a lot of money. What makes them happiest is doing fun things, spending time with friends and family, and traveling. They need to have enough time for it. Generation Y thus either work less or work smarter. Because they grew up with computers and technology the latter is probably true. Automation processes can take over some of the manual labor, and more time is left for personal endeavors. Because that is also important for millennials. They want to do work that adds value. Value for the company, the process or people. Millennials want to contribute to a better world.
In the period millennials were growing up, a person’s value was in his possessions.
A big house, a BMW in the driveway, brandname clothes. If you had those things, you made it. Slowly however, we care less about “stuff”. That is because more and more people realize that in order to make these things, valuable raw materials need to be used that are not abundantly available. Furthermore, the workers making these “stuff” in the factories in developing countries are not treated all too well. That doesn’t fit the better world blueprint most millennials follow. Therefor, they make more conscious purchasing decisions. Second hand and vintage stores are more popular than ever. For new items, quality comes first to make sure the products are more durable. On the other side, free-time has become a valuable good because of the longer work hours. Spending time on sports, hobbies, friends and family is more important to millennials than possessions.
Why are on-demand delivery services becoming so popular?
You only buy what you absolutely need. A car? Why, if you have Uber to take you anywhere in the tap of a button? You don’t need to pay for gas, no taxes, no car insurance, no maintenance costs, no carwash. That saves a lot of money. A washing machine? Why would you spend your time and money on laundry if Mr. Timesaver can do it all for you, with the same effort it takes to order a pizza. With on-demand services you can forget about expensive purchases and possessions.
On-demand delivery services help with:
- Waste / pollution management
- Money management
- Time management by outsourcing meals, chores, & more.
If you look at what millennials value the most, you can see why on-demand services are growing, right?
How will our lives look in 10 years?
Most people still have cars and washing machines. It gives a feeling of certainty. “I can drive off or wash clothes whenever I feel like it”. But this of course is also possible with on-demand services. These services wouldn’t exist without the flexibility and excellent customer experiences they offer. Will parking-lots be much emptier in 10 years? Will domestic washing machines and dryers be a thing of the past? What is your fantasy about this? How do you see the on-demand industry affecting how we live now?